Bürgen Bread Ad Campaign 2005

The brief of this project specified the design of a series of advertisements to enhance the sales of Bürgen Soy-Lin bread to their target market: women of all ages.

The featured bread of this campaign has been developed specifically to enhance the diet of women in any stage of their life, and so it was designed to sell the message to the reader. The campaign would have been included in suitable magazines which have a female target market.

The above sample is a photo of the final pieces mounted for assessment purposes.